This was exactly the challenge BTIMAQ SA—a leading company in the sale of machinery and home, workshop, and garden products—faced when it decided to transform its Mercado Libre operations through the implementation of artificial intelligence.

The Challenge: Scaling Without Friction

When we started working with BTIMAQ SA, the company was at a pivotal growth stage. Its product catalog was expanding, sales volumes were rising, and manual operations were creating bottlenecks.

We identified the processes that demanded the most manual time:

• Updating prices across hundreds of listings required constant attention.

• Adding new products meant duplicating efforts and overloading the operations team.

In such a competitive marketplace, growth was limited by human capacity to keep up with repetitive tasks. And in a space like Mercado Libre, agility is what separates the leaders from those left behind.

The Solution: Two AI Agents, One Smart Strategy

Our answer was to develop two AI-powered automation bots, custom-built and integrated into the company’s workflow.

🤖 Agent 1 – Automatic Price Updates
This bot reviews and adjusts the prices of hundreds of listings in seconds, syncing data on stock, costs, and margins.
The result: instant reaction to market variations and real-time competitiveness.

🤖 Agent 2 – Automated Product Listings
This bot automatically generates new Mercado Libre listings directly from product catalogs, standardizing and optimizing titles, descriptions, and images.
The result: more products online without increasing operational workload.

Together, these systems created a precise, scalable, and fully automated operation—directly improving efficiency and agility across the business.

The Results: Efficiency, Agility, and Real Scalability

The impact was immediate and measurable:

• Operational savings: Significant reduction in repetitive tasks and human errors. The team can now focus on strategic decision-making instead of mechanical processes.

• Commercial agility: The company can now adjust prices and publish new products in seconds, responding to the market almost in real time.

• Real scalability: Automation made it possible to expand the product catalog without adding more operational staff.

This wasn’t just a technological shift—it was a new way of thinking about productivity.

The Bigger Picture: AI That Redefines Business Operations

Cases like BTIMAQ SA demonstrate how AI applied to eCommerce doesn’t just optimize processes—it redefines business structure, freeing up human potential.

By eliminating manual tasks, companies gain the time to focus on what truly matters:

• Analyzing pricing strategies

• Exploring new markets

• Designing more relevant customer experiences

• Expanding product catalog

In a digital world where algorithms drive the pace of change, automation is adaptation—and that’s the mindset we aim to bring to every company that partners with Lumen.

Smart eCommerce: A New Paradigm

Automation isn’t just a tool—it’s a mindset. Every bot, every automated workflow is part of a broader system of operational intelligence.

In the near future, marketing and sales teams won’t be asking whether to automate, but how to do it strategically.
That’s the turning point that separates companies that simply sell online from those that grow intelligently with AI.

When Intelligence Becomes Operational

BTIMAQ SA proved that digital transformation doesn’t always start with massive investments or complex structures. Sometimes it begins with a simple question:

“What could we automate today to free up time and multiply our impact tomorrow?”

That’s where the real revolution lies—AI that doesn’t replace humans, but amplifies their capabilities.

The experience of BTIMAQ SA on Mercado Libre isn’t just about programming bots—it’s about understanding that business growth depends on the ability to think in real time, with intelligent tools working for you.